We created an entire branding package for "Daiei," a sheet metal company based in Komatsu, Ishikawa.

Welcome to a space where you can drop by without any specific reason—a casual, purpose-free room. Soft robots known as Morph welcome visitors into this space, offering an experience of surrender and presence. Come as you are and immerse yourself in the experience.

Hanamurasaki, a renowned ryokan (traditional Japanese inn) in Yamanaka Onsen, Ishikawa, underwent a rebranding to continue its legacy as a "Cultural Salon that Evolves with Tradition."

PASSTO enables a waste-free society by providing a seamless service for collecting, sorting, and redistributing used items. We make it easy to drop off all kinds of items at convenient locations in your community.

A total rebranding project for Coprec, a precision sheet metal processing company in Kakegawa, Shizuoka. With the vision "Proud of Our Factories", the project aims to elevate the pride of those in manufacturing and improve the industry's perception at both local and national levels. By establishing a strong identity through a new logo and original typography, the project created a unified design system applied across new factory, signage, uniforms, and the company website. This comprehensive branding sets a new standard for manufacturing, extending beyond a single company to challenge the industry as a whole.

AVLDE is a silk stole brand created with a focus on softness, warmth, and sustainability. Free from synthetic fibers and animal hair, it prioritizes comfort while being kind to both people and nature. The brand’s identity is built around the natural forms and colors found in the environment.

As digital connectivity exposes us to an overwhelming stream of information, sleep remains the only time we can truly disconnect from the world. By combining cutting-edge technology with traditional wisdom, we introduce an innovative sleep system—seamlessly integrating rest into the closest thing to the body: clothing.

Nakahara Nyan Ken is a prototyping project co-created by Fujitsu Design Center’s team Inspi-Lab and Konel. Its aim is to reinterpret Fujitsu’s advanced technologies from entirely new perspectives and create fresh points of connection between technology and society. Using the motif of cats as a medium, the project explores the future of technology with flexibility and imagination, transforming ideas into unique and approachable experiences. Konel is responsible for planning and developing experiential prototypes, while also utilizing its own media platform, Chizai Zukan, to share the project’s outcomes widely with society. Based in Musashi-Nakahara, Kanagawa Prefecture, where the Fujitsu Design Center is located, Nakahara Nyan Ken is an experimental research team that fuses diverse expertise and creativity to explore new relationships between emerging technologies and everyday life.

Now in its 11th year, Nihonbashi’s flagship spring event, SAKURA FES NIHONBASHI, has become a well-established platform for new ideas and community connection. To strengthen the festival’s brand and ensure sustainable growth, Konel led the overall creative direction. By redefining what makes Nihonbashi unique, we developed designs and strategies with a long-term vision for the festival’s future.