Sell Your Car with Just a Photo

From 0 to 1 in Used Car Business Development

DMM AUTO marked DMM’s entry into the automotive industry, launching a used car buying app. We led branding strategy, creative development, and overall brand execution.

Issue

As DMM ventured into the used car business, it needed to rapidly establish a brand and marketing framework. We joined the project as an external CMO, guiding the strategic launch.

Creation

With established competitors dominating the industry, creating a distinctive brand identity was key. We developed the tagline "Sell Your Car with Just a Photo", shaping a casual, user-friendly brand experience across the app and advertising.

(Service discontinued in 2023)